Gatorade

REPLENISH THE EARTH

Natalie Ferrara

The Earth is facing a water crisis, more specifically the rivers are drying up. But, Gatorade the self-proclaimed “Thirst Quencher” can do something about it with a simple visual stunt: sell bottles filled to the same percentage as Earth’s major rivers.

"This bottle of Gatorade is only 44.3% filled, the same percentage as the Colorado River.

Our bottles are already made from 100% recycled plastic. Now, we’re putting our money where out mouth is and donating X% of sales to preserving the Colorado River."